For Born Classic. Worn For Life., Reebok partners with Lucio101, one of the defining artists of Berlin’s new wave. Rising from the underground collective 1019, Lucio built his reputation through melodic trap and drill-infused sound, breaking through with Luft and later cementing his place in Deutschrap with his debut album Mittendrin. Drawing on both Berlin street culture and his Brazilian heritage, he represents a generation of artists shaping the city’s sound today.
THE BERLIN EDITION
Berlin moves to its own rhythm. Raw, direct and constantly evolving, its streets have long been a space where new voices emerge and shape the next chapter of culture.
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Shot across Berlin-Mitte, where Lucio feels most connected to the city, the campaign follows him moving between the streets that inform his music. At its centre is the Workout Plus - originally introduced as an 80s training shoe before becoming a symbol of street culture worldwide.
As Lucio101 puts it: “‘Born Classic’ means creating something that doesn’t chase trends but carries attitude from day one. ‘Worn for Life’ means it belongs where real stories are made.”
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Reebok Workout Plus Unisex Sneakers i Footwear White og Vector Blue er en af de mest anvendelige farvekombinationer i serien, der kombinerer den rene hvide fuldkornslæderbase fra originalen med Vector Blue detaljer på H-remmen og logoet. Hvid og blå er den kombination, Workout Plus altid var ment til at bære.
Først introduceret i 1987 bragte Workout Plus H-remmen til træningsskoen, en teknisk løsning, der låste midtfoden på plads under laterale træningsbevægelser og blev silhuettens mest genkendelige detalje. Overdelen i fuldkornslæder giver den holdbare struktur, der definerede skoens oprindelige appel, mens den udstansede EVA-mellemsål og slidstærke gummiydersål sikrer letvægtsspolstring og pålideligt greb til daglig brug.
Først introduceret i 1987 bragte Workout Plus H-remmen til træningsskoen, en teknisk løsning, der låste midtfoden på plads under laterale træningsbevægelser og blev silhuettens mest genkendelige detalje. Overdelen i fuldkornslæder giver den holdbare struktur, der definerede skoens oprindelige appel, mens den udstansede EVA-mellemsål og slidstærke gummiydersål sikrer letvægtsspolstring og pålideligt greb til daglig brug.
Alongside Lucio, the campaign features Berlin creatives Andy (breakdancer) and Miriama (DJ), representing the movement, rhythm and community that define the city’s cultural landscape.
