Det revolutionerende samarbejde mellem Shaquille O'Neal og Reebok bragte mærket til basketballens Olympus. Fra slutningen af 90'erne og begyndelsen af det nye årtusinde valgte Reebok at fokusere på basketballpersonligheder som Allen Iverson og Dee Brown, og skabte nogle af de mest ikoniske basketballsko nogensinde, herunder Shaqnosis, Question, Answer og de legendariske Pump-modeller.

Shaquille O'Neal is the new president of Reebok Basketball

Reebok and Shaquille O'Neal have been partners for a long time, dating back to when O'Neal was wearing his beloved Reebok shoes. Today, Shaq is renewing this long-standing partnership as the new president of Reebok Basketball . O'Neal has redefined the role of "big man," and as a longtime partner of Reebok , we're confident he'll continue to do so in his new role.

To further drive and authenticate the Reebok Basketball experience , the brand has named basketball legend Allen Iverson as Vice President. In this role, Iverson will be involved in a variety of activities, including scouting, youth initiatives, community projects and athlete programs, such as the Iverson Classic.