A colaboração revolucionária entre Shaquille O'Neal e a Reebok elevou a marca ao Olimpo do basquetebol. Entre o final dos anos noventa e o início do novo milénio, a Reebok decidiu focar-se em personalidades do basquetebol como Allen Iverson e Dee Brown, criando alguns dos ténis de basquetebol mais icónicos de sempre, incluindo os modelos Shaqnosis, Question, Answer e o lendário Pump.

Shaquille O'Neal is the new president of Reebok Basketball

Reebok and Shaquille O'Neal have been partners for a long time, dating back to when O'Neal was wearing his beloved Reebok shoes. Today, Shaq is renewing this long-standing partnership as the new president of Reebok Basketball . O'Neal has redefined the role of "big man," and as a longtime partner of Reebok , we're confident he'll continue to do so in his new role.

To further drive and authenticate the Reebok Basketball experience , the brand has named basketball legend Allen Iverson as Vice President. In this role, Iverson will be involved in a variety of activities, including scouting, youth initiatives, community projects and athlete programs, such as the Iverson Classic.