REEBOK X CHUKWU
Every force needs a foundation. Explore ATO and ANO, the latest drop from Tobe Nwigwe’s Chukwu collection.
CHUKWU AV TOBE
Med et dynamisk og iøynefallende design, allsidig bruk i hverdagen og en moderne fargepalett i mintgrønt
og kritt fremhever de nyeste plaggene fra Reebok x Tobe Nwigwe betydningen av å holde fast ved klassikerne,
samtidig som blikket rettes mot fremtiden.
SOME THINGS ARE INHERITED. SOME THINGS WE STEP INTO.
ATO, meaning “three,” and ANO, meaning “four” in the Igbo language, mark the third and fourth signature shoes for Reebok and Nwigwe. Inspired by the life Nwigwe is building alongside his wife, Fat, and their children, the silhouettes reflect a story of heritage, progression and what is passed down to the next generation, honoring the experiences that have shaped their family while looking toward what comes next.
ATO and ANO: a celebration of family, tradition & identity by Tobe Nwigwe.
“The names continue the connection to my Igbo heritage, while the silhouettes give me an opportunity to explore a new space in footwear through my own lens.” – Tobe Nwigwe
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REEBOK X TOBE
Meet Tobe Nwigwe.
Tobe Nwigwe is an artist working across music, fashion and film, and a fully independent creator who has built his career on his own terms. A GRAMMY Best New Artist nominee and three-time NAACP Image Award winner, he does it with his family beside him. His wife, Fat, and their five children appear in nearly every song, music visual and public appearance, because for Tobe the art and the family are inseparable.
The Reebok x Chukwu partnership. Reebok x Chukwu is a multi-season partnership told in numbers, using the Igbo language to honour Tobe's heritage. Each signature shoe takes the next number in the sequence and the next chapter in the family story. It began with Chukwu OTU, continued with Chukwu ABUO and now reaches three and four.
Chukwu Ato and Chukwu Ano
Ato, meaning "three", is Tobe's first laceless, sneaker-inspired silhouette and comes in Mint and Black. Ano, meaning "four", stays rooted in Reebok heritage while carrying his creative vision forward. Together they reflect progression, heritage and what is handed down to the next generation.