Shaquille O'Nealin ja Reebokin vallankumouksellinen yhteistyö nosti brändin koripallon huipulle. 1990-luvun lopulta uuden vuosituhannen alkuun Reebok päätti keskittyä koripallopersooniin kuten Allen Iversoniin ja Dee Browniin, luoden joitakin ikonisimmista koripallokenkämalleista, mukaan lukien Shaqnosis, Question, Answer ja legendaariset Pump-mallit.

Shaquille O'Neal is the new president of Reebok Basketball

Reebok and Shaquille O'Neal have been partners for a long time, dating back to when O'Neal was wearing his beloved Reebok shoes. Today, Shaq is renewing this long-standing partnership as the new president of Reebok Basketball . O'Neal has redefined the role of "big man," and as a longtime partner of Reebok , we're confident he'll continue to do so in his new role.

To further drive and authenticate the Reebok Basketball experience , the brand has named basketball legend Allen Iverson as Vice President. In this role, Iverson will be involved in a variety of activities, including scouting, youth initiatives, community projects and athlete programs, such as the Iverson Classic.