Emerging from the city’s independent rap scene, Waly has built a reputation for sharp storytelling and a sound that blends classic hip-hop influences with contemporary Parisian culture.
Shot across the 11th arrondissement and along the Seine, this campaign captures Paris in motion. Unfiltered. Observed. Lived in. Starring Prince Waly - a voice of contemporary French rap - alongside a cast of local creatives, the collection centres around the Workout Plus.
In Paris, our classics aren’t revived. They’re reinterpreted.
