For Born Classic. Worn For Life., Reebok partners with Lucio101, one of the defining artists of Berlin’s new wave. Rising from the underground collective 1019, Lucio built his reputation through melodic trap and drill-infused sound, breaking through with Luft and later cementing his place in Deutschrap with his debut album Mittendrin. Drawing on both Berlin street culture and his Brazilian heritage, he represents a generation of artists shaping the city’s sound today.
THE BERLIN EDITION
Berlin moves to its own rhythm. Raw, direct and constantly evolving, its streets have long been a space where new voices emerge and shape the next chapter of culture.
NEW
Workout Plus Women's Shoes
€120,00
Workout Plus Shoes
€120,00
Workout Plus Women's Shoes
€120,00
NEW
Freestyle Low Women's Shoes
€90,00
Workout Plus Shoes
€120,00
Workout Plus Women's Shoes
€60,00
Workout Plus Shoes
€120,00
Workout Plus Women's Shoes
€120,00
Workout Plus Shoes
€120,00
Workout Plus Shoes
€120,00
Shot across Berlin-Mitte, where Lucio feels most connected to the city, the campaign follows him moving between the streets that inform his music. At its centre is the Workout Plus - originally introduced as an 80s training shoe before becoming a symbol of street culture worldwide.
As Lucio101 puts it: “‘Born Classic’ means creating something that doesn’t chase trends but carries attitude from day one. ‘Worn for Life’ means it belongs where real stories are made.”
Workout Plus Shoes
€120,00
Strip it back to the essentials with the Workout Plus that remains an undisputed archive classic, defined by its signature H-strap and clean, minimalist lines. This iteration features a soft full-grain leather upper for superior comfort and support. The low-cut silhouette offers easy mobility, while the die-cut EVA midsole provides lightweight shock absorption. A durable rubber outsole and heritage Vector branding in Red and Blue complete the authentic look.
Alongside Lucio, the campaign features Berlin creatives Andy (breakdancer) and Miriama (DJ), representing the movement, rhythm and community that define the city’s cultural landscape.
