COMING SOON

REEBOK X BBC ICECREAM

The Board Flip returns in Pale Cerulean, its boldest colourway yet. Tonal blue, premium leather, and Icecream detailing throughout.

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A TASTE OF THE 2000s: THE RETURN OF THE BOARDFLIP

In 2005, the sneaker world changed. Pharrell Williams and NIGO introduced the Board Flip, a silhouette that bridged the gap between raw skateboarding performance and high concept streetwear. It was bold, it was irreverent, and it was a total "head scratcher" in the best way possible. Now, two decades on, Reebok and Icecream bring it back in Pale Cerulean: a tonal blue colourway that picks up where the original left off, and takes it somewhere new.

Reebok x BBC Board Flip

1,697.00 kr

The Reebok x BBC Board Flip Unisex Trainers in Pale Cerulean bring a skate-archive perspective to everyday rotation. Created in collaboration with Billionaire Boys Club, the silhouette is built on a low-profile construction with a flexible sole and a lightweight feel throughout. Pale Cerulean gives the board-shoe shape a quieter, more considered character. The tonal blue reads calmly without losing definition, making the trainer a natural fit across casual and street-ready occasions. The low-profile construction sits flat and unhurried, designed to move comfortably through daily settings without adding weight or unnecessary structure.

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The Pale Cerulean is built with the same intention the Board Flip has always had: materials and construction that justify the hype. A premium leather upper gives the silhouette its structure, with perforated paneling for breathability and suede eyestays adding a layer of considered detail. A textured rubber toe cap nods to the shoe's skate roots, while the skate-ready tread outsole keeps it grounded in the performance DNA that started everything. Icecream's Cones and Bones logo is embroidered into the upper, two lace options let you set the tone, and custom collaborative packaging makes it a complete product from the moment you open the box. Shop the Reebok x Icecream Board Flip Pale Cerulean.

Debuted at Paris Fashion Week on 24 June 2026, the Pale Cerulean is the latest chapter in Reebok and Icecream's ongoing Board Flip series, following the Watermelon and Pink Lemonade colourways released earlier in 2026. Each release has built on the last, and this one marks the partnership's highest-profile moment yet.