Privacy Policy
PRIVACY POLICY
Welcome to the Reebok website (the “Website”). Please carefully read this Privacy Policy, which applies whenever you access the Website, regardless of whether you purchase the products sold on it. Please also read the General Terms and Conditions of Use, since they contain important information on the Website.
Please note that this Privacy Policy is governed by European Regulation no. 2016/679 (the "Regulation”) together with other mandatory applicable privacy rules (together, the “Privacy Laws”). The Privacy Laws guarantee that the processing of personal data (i.e. any information relating to an identified or, even indirectly, identifiable physical person) will be carried out in compliance with fundamental rights and freedoms, as well with respect for the dignity of the data subject, with particular reference to confidentiality, personal identification and the right to personal data protection.
1. DATA CONTROLLER
The Data Controller of the processing of personal data related to the Website is:
GB Brands Europe B.V.
Registered office: Strawinskylaan 1647, Tower Seven, 16th floor, 1077XX, Amsterdam, The Netherlands
Registered with the Netherlands Chamber of Commerce No. 867377616
(“GB Brands”)
2. TYPE AND PURPOSE OF PROCESSING PERFORMED ON THE WEBSITE
Through the Website, the following types of personal data are collected and processed for the purposes indicated:
- Browsing data, processed to allow Website functionality and for marketing purposes (see “Cookie Policy”).
- Account registration data (email, personal information, contact details, password).
- Customer care data, including optional phone call recordings (with consent).
- Purchase‑related personal data (personal details, size, delivery details, payment details).
- Marketing data used for communications via post, phone, email, SMS, MMS, digital platforms, including abandoned cart reminders and customer satisfaction activities.
- Data on purchases and preferences for profiling and personalised advertising.
- Fraud prevention data, possibly processed by third‑party fraud detection companies and law enforcement authorities.
3. LEGAL BASIS FOR PROCESSING
| Processing Type | Purpose | Legal Basis |
|---|---|---|
| (a) Cookies | Website functionality / marketing | Legitimate interest (functionality); consent (marketing) |
| (b) Account registration | Account creation and access | Contractual; consent (social login) |
| (c) Customer care | Provide assistance | Contractual; consent (call recordings) |
| (d) Sales services | Execute sale | Contractual/legal |
| (e) Marketing | Commercial communications | Consent |
| (f) Preference analysis | Purchase analysis | Consent |
| (g) Anti-fraud | Prevention of fraud | Legitimate interest/legal |
| (h) Third‑party marketing | Data transfer | Consent |
4. SOURCE OF PERSONAL DATA
Data is primarily collected directly from the user, except:
- Navigation and purchase data (Section 2(a)-(f))
- Anti‑fraud data (Section 2(g))
5. ANALYSIS OF USER BUYING HABITS AND SELECTIONS
With explicit consent, GB Brands may analyse:
- Purchase value
- Purchase frequency
- Type of products purchased
This analysis is automated and used strictly to offer more personalised and relevant products, services, and advertising.
6. PERSONAL DATA PROCESSING METHODS
Data is processed electronically with security measures to minimise:
- Loss or destruction
- Unauthorized access
- Improper processing
Users are encouraged to maintain antivirus and secure internet protections. Purchases use SSL encryption.
7. MANDATORY OR VOLUNTARY NATURE OF PROVIDING DATA
- Navigation data is automatic (Cookie Policy applies).
- Providing personal data for services, support, and marketing is voluntary, but lack of data may prevent tailored services or communication.
- Providing personal and payment data for purchases is necessary; failure to do so may prevent fulfilment of the purchase agreement.
Mandatory fields are indicated with an asterisk (*).
8. CATEGORIES OF RECIPIENTS OF PERSONAL DATA
Personal data may be disclosed to:
- GB Brands employees and consultants (data processors)
- Group companies
- Third‑party service providers (logistics, IT, customer care, marketing)
- Financial institutions for payment processing
- Fraud prevention specialists
- Police and judicial authorities when required
9. CROSS‑BORDER DATA TRANSFER
Data is stored mainly in Europe and the UK. International transfers occur only with adequate legal safeguards.
Contact: customercare@reebok.eu
10. STORAGE PERIOD
| Processing Type | Retention Period |
|---|---|
| (a) Cookies | As per Cookie Policy |
| (b) Account data | Duration of account; deleted after 1 year of inactivity |
| (c) Customer care | Time necessary; call recordings kept max 30 days unless needed longer |
| (d) Sales | Stored as needed for legal claims or warranty obligations |
| (e) Marketing | 4 years |
| (f) Preference analysis | 4 years |
| (g) Anti‑fraud | 10 years or longer if required for investigations |
11. USER RIGHTS UNDER PRIVACY LAW
Users may request:
- Confirmation of personal data existence
- Access to data
- Source, purposes, and methods of processing
- Identification of data controllers and processors
- Updating, rectification, deletion, anonymisation, or blocking
- Notification to third parties of such actions
- Data portability
- Restriction of processing
Rights can be exercised via:
customercare@reebok.eu
Last update: February 2026