THE LONDON EDITION

London doesn't follow culture. It builds it. From late-night studios in South London to corner cafés, cobbled backstreets and underground venues - this city moves to its own rhythm. And for decades, Reebok Classics have moved with it. Now, we bring our heritage back to the streets where culture lives.

Shot across the city - from red leather booths to brick-lined backstreets - this campaign captures real movement. Real expression. Real life. Featuring London voices who embody the underground spirit, the collection centres around the Workout Plus - originally designed for 80s training, later adopted by the streets. It’s heritage, redefined by the next wave.

The SS26 Classics range marks a new era in material execution:

  • 100% Real Garment Leather
  • Elevated full-grain construction
  • Refined finishes across iconic silhouettes
  • Designed to soften, wear in and improve over time

From Workout Plus to Club C 85, Freestyle Hi, Freestyle Lo and Classic Leather - each pair is built for longevity, comfort and everyday versatility.

Workout Plus Shoes

Workout Plus Shoes

€120,00

Strip it back to the essentials with the Workout Plus that remains an undisputed archive classic, defined by its signature H-strap and clean, minimalist lines. This iteration features a soft full-grain leather upper for superior comfort and support. The low-cut silhouette offers easy mobility, while the die-cut EVA midsole provides lightweight shock absorption. A durable rubber outsole and heritage Vector branding in Red and Blue complete the authentic look.