BORN CLASSIC. WORN FOR LIFE.

Fronted by global icon Karol G, Born Classic. Worn For Life. introduces Reebok Classics crafted in 100% real, full-grain premium Garment Leather. Rooted in heritage and refined for modern wear, this marks the most elevated expression of our Classics to date - a premium material from our archive, reintroduced for a new generation.

In the campaign, Karol G celebrates the communities, cities and generations that Reebok Classics bring together, embodying what a Classic truly represents: connection, self-expression and shared style. This season also spotlights a curated mix of rising voices across music, fashion and culture, proof that Classics are always worn together, never alone.

Crafted in premium Garment Leather. Made to be worn together. Built to last.

CLASSICS FT. KAROL G CLASSICS FT. KAROL G CLASSICS FT. KAROL G CLASSICS FT. KAROL G CLASSICS FT. KAROL G CLASSICS FT. KAROL G CLASSICS FT. KAROL G CLASSICS FT. KAROL G

JOY, ENERGY AND COMMUNITY

“What I love most about Born Classic. Worn Together. is that it's rooted in joy, energy, and community. We brought together people of different ages, backgrounds, and perspectives to celebrate what makes each of us unique while showing how we're all connected. That message is incredibly important to me, and I'm proud to be part of a campaign that reflects Reebok's commitment to individuality, self-expression, and togetherness.”

- KAROL G

CLASSICS FT. KAROL G

Rooted in heritage and refined for modern wear, Reebok Classics continue to transcend generations as the go-to lifestyle trainer, built to be worn every day, anywhere, by anyone. The Born Classic. Worn For Life. platform evolves each season, spotlighting Reebok's enduring style and cultural influence from New York City to Berlin and beyond, showing how Classics evolve through the people who wear them, a legacy that's both personal and shared.

The Club C 85 Vintage, Freestyle Hi and Workout Plus, alongside further silhouettes crafted in premium Garment Leather and a range of colourways, are ready to be worn together.