For Born Classic. Worn For Life., Reebok partners with Lucio101, one of the defining artists of Berlin’s new wave. Rising from the underground collective 1019, Lucio built his reputation through melodic trap and drill-infused sound, breaking through with Luft and later cementing his place in Deutschrap with his debut album Mittendrin. Drawing on both Berlin street culture and his Brazilian heritage, he represents a generation of artists shaping the city’s sound today.
THE BERLIN EDITION
Berlin moves to its own rhythm. Raw, direct and constantly evolving, its streets have long been a space where new voices emerge and shape the next chapter of culture.
World 70 Sneakers
€50,00
World 70 Sneakers
€50,00
World 70 Sneakers
€50,00
World 70 Women's Sneakers
€50,00
NEW
Workout Plus Shoes
€120,00
Classic Leather Sneakers
€110,00
Glide Ripple Clip Sneakers
€65,00
NEW
Workout Plus Women's Shoes
€120,00
NEW
Freestyle Low Women's Shoes
€90,00
Workout Plus Shoes
€120,00
Shot across Berlin-Mitte, where Lucio feels most connected to the city, the campaign follows him moving between the streets that inform his music. At its centre is the Workout Plus - originally introduced as an 80s training shoe before becoming a symbol of street culture worldwide.
As Lucio101 puts it: “‘Born Classic’ means creating something that doesn’t chase trends but carries attitude from day one. ‘Worn for Life’ means it belongs where real stories are made.”
Workout Plus Shoes
€120,00
The Reebok Workout Plus Unisex Trainers in Ftwr White and Vector Blue are one of the most wearable colourways in the range, pairing the clean White full-grain leather foundation of the original with Vector Blue accent detailing across the H-strap and branding. White and Blue is the combination the Workout Plus was always meant to wear.
First introduced in 1987, the Workout Plus brought the H-strap to the fitness shoe, a piece of engineering that locked the midfoot in place across lateral training movements and became the silhouette's most recognisable detail. The full-grain leather upper delivers the durable structure that defined the shoe's original appeal, while the die-cut EVA midsole and high-abrasion rubber outsole provide lightweight cushioning and reliable grip for everyday wear.
Alongside Lucio, the campaign features Berlin creatives Andy (breakdancer) and Miriama (DJ), representing the movement, rhythm and community that define the city’s cultural landscape.
