SPORT, THE FRENCH WAY. REEBOK, THE ROUJE WAY.

Introducing Reebok x Rouje. The capsule that moves effortlessly between the studio and the streets.

FOR THE GIRL WHO DOES IT ALL

This autumn, Reebok and Rouje are bringing two worlds together: Reebok’s 40 years of sporting heritage and Rouje’s unmistakably Parisian take on femininity. The result? A collection made for the girl whose day doesn’t fit neatly into one category. Scheduled Zoom call? No problem—she’ll take it on the treadmill. Or maybe it’s the friends she spots at the bar on her way to yoga class—who she has a quick cocktail with first.

Rooted in sport and reimagined for today, the Reebok x Rouje capsule nods to the energy of the ’80s and the cult aerobics era, merging Reebok’s role in the cultural movements that have shaped generations with the Parisian attitude and effortless style of Rouje, bringing a distinctly French perspective to the world of sport.

“We loved the idea of taking Reebok’s sporting heritage and giving it a distinctly Rouje perspective: feminine, effortless and Parisian. The collection is about movement, but also about how you want to feel in what you wear.” Jeanne Damas, founder, Rouje

WHERE SPORTS MEETS PARISIAN STYLE

The capsule takes its cues from the ’80s and the golden age of aerobics, with subtle nods to French fitness icons including Davina Delor and Véronique de Villèle. With a palette of burgundy, navy and ecru, soft-touch fabrics, and feminine silhouettes that feel as good at the bar as they do in the studio, Reebok x Rouje brings nostalgic studio sports into a contemporary wardrobe.

Key pieces include the square neck Ribbed Bodysuit, feminine Wrap Top and lightweight Windbreaker Jacket, while the iconic Freestyle shoe—in both the Hi and Lo silhouettes—is reimagined in soft chalk leather with burgundy detailing, rally leather underlays, suede overlays and scalloped eye stays. Rouje’s signature tricolour branding and burgundy Rouje-branded sock liner bring a distinctly French sensibility to Reebok’s sporting heritage.

Reebok x Rouje Freestyle Hi Women's Trainers

Reebok x Rouje Freestyle Hi Women's Trainers

3.207,00 Kč

The Reebok x Rouje Freestyle Hi takes the high-top shape of Reebok's 1982 aerobics heritage and gives it a Parisian finish. Dual hook-and-loop straps sit over the lace-up closure for an adjustable fit, added stability and a bolder look. The Chalk leather upper is built over Rally leather underlays for structure, with suede on the eyestay, sidestripes, heel tab, heel cap and crosscheck for a softer hand-feel and richer texture. A scalloped eyestay edge reflects Rouje's feminine design language, and Classic Burgundy detailing adds a rich colour note. The Rouje woven window box with French flag branding confirms the collaboration at a glance, while the Rouje-branded sockliner rewards a closer look. A Gum rubber outsole completes the build with durable, everyday traction. A trainer for wearers who want archive heritage with extra height and a confident statement.