Η επαναστατική συνεργασία μεταξύ του Shaquille O'Neal και της Reebok ανέβασε το brand στον Όλυμπο του μπάσκετ. Από τα τέλη της δεκαετίας του ενενήντα μέχρι τις αρχές της νέας χιλιετίας, η Reebok αποφάσισε να εστιάσει σε προσωπικότητες του μπάσκετ όπως ο Allen Iverson και ο Dee Brown, δημιουργώντας μερικά από τα πιο εμβληματικά παπούτσια μπάσκετ, συμπεριλαμβανομένων των Shaqnosis, Question, Answer και των θρυλικών μοντέλων Pump.

Shaquille O'Neal is the new president of Reebok Basketball

Reebok and Shaquille O'Neal have been partners for a long time, dating back to when O'Neal was wearing his beloved Reebok shoes. Today, Shaq is renewing this long-standing partnership as the new president of Reebok Basketball . O'Neal has redefined the role of "big man," and as a longtime partner of Reebok , we're confident he'll continue to do so in his new role.

To further drive and authenticate the Reebok Basketball experience , the brand has named basketball legend Allen Iverson as Vice President. In this role, Iverson will be involved in a variety of activities, including scouting, youth initiatives, community projects and athlete programs, such as the Iverson Classic.