Reebok Full Circle is a new community-led cultural hub celebrating the people, movements and creativity that have kept the Classics alive for over four decades.
Running across three days in Soho, the activation brings together exhibitions, product, music and community-led moments that connect Reebok’s legacy with modern street culture. Alongside scheduled sessions requiring individual sign-up, the space is open daily from midday with a programme of always-on experiences.
Across the weekend, discover:
Dates: 27.02.26 - 01.03.26
Time: from 12:00pm daily
Location: Soho, London
Free entry. Some sessions require advance sign-up and have limited capacity.
Reebok Full Circle presents an insightful walk-through and open conversation exploring a selection of key archival silhouettes, their cultural context and their enduring impact on contemporary style.
Hosted by Rhys McKee (@cakenotcrumbs) alongside special guest contributors, the session brings together stories of classic Reebok silhouettes, identity and culture, offering a deeper look at the product, the people who wore it and the communities that shaped its legacy.
Reebok Full Circle presents a printing workshop that explores the DIY spirit of rave-era print culture.
Using designs from Ed Phipps, attendees will create their own bold, flyer-inspired prints while learning about the processes and aesthetics that shape print culture.
No prior experience required. All materials provided.
