De revolutionaire samenwerking tussen Shaquille O'Neal en Reebok bracht het merk naar de Olympus van basketbal. Tussen het einde van de jaren negentig en het begin van het nieuwe millennium besloot Reebok zich te richten op basketbalpersoonlijkheden zoals Allen Iverson en Dee Brown, en creëerde enkele van de meest iconische basketsneakers ooit, waaronder de Shaqnosis, Question, Answer en de legendarische Pump-modellen.

Shaquille O'Neal is the new president of Reebok Basketball

Reebok and Shaquille O'Neal have been partners for a long time, dating back to when O'Neal was wearing his beloved Reebok shoes. Today, Shaq is renewing this long-standing partnership as the new president of Reebok Basketball . O'Neal has redefined the role of "big man," and as a longtime partner of Reebok , we're confident he'll continue to do so in his new role.

To further drive and authenticate the Reebok Basketball experience , the brand has named basketball legend Allen Iverson as Vice President. In this role, Iverson will be involved in a variety of activities, including scouting, youth initiatives, community projects and athlete programs, such as the Iverson Classic.