REEBOK IS DANCING ACROSS THE WORLD
From supporting athletes to the Red Bull BC One partnership and the new documentary made with Nowness: a journey into the world of breakdancing.
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Presenting Break’in Through, a film by Nowness in collaboration with Reebok Europe
We are excited to present Break’in Through, a short film by Nowness, directed by Cyprien Clément-Delmas, that documents the transformative journey of French youth collective Break’in Kids through the art and movement of breakdance.
In Toulouse, we followed the talented breakdance crew led by founder, mentor, and multiple-breaking world champion Abdel Chouari. This film captures the intense preparation and dedication to defending their title while portraying the Break’in School as a haven for belonging, self-expression, and passion.
Cyprien Clément-Delmas spent four days in full immersion with the crew, capturing the essence of their training, camaraderie, and daily lives. His connection with each dancer allowed him to authentically depict their dreams and ambitions, balancing an intimate portrait with the electrifying intensity of their art.
This documentary not only showcases Abdel’s profound influence on the dancers but also reveals pivotal moments in French breakdance history. Witness the interplay of pressure and perseverance as these world-champion kids find their path in life through movement.
Red Bull BC One
Earlier this year, we announced our partnership with Red Bull BC One, the world's biggest breakdancing contest. Supporting athletes on their path to becoming pros, igniting movement through authentic communities, and celebrating breaking culture with elevated storytelling, Reebok continues to redefine the intersection between sport and culture.