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Reebok LTD and Moco Museum join forces to promote movement through art and sport.


Reebok LTD, the premium range of the renowned sportswear brand Reebok, and Moco museum, a contemporary museum representing the voice of the street, have announced a collaboration that combines the worlds of sport and art to create a unique experience. This collaboration aims to promote expression through movement, creativity, and innovation—a fusion of two seemingly different worlds, yet both sharing a passion for personal expression and creative exploration. The first joint action of this exciting collaboration will be the launch of exclusive models from the Reebok LTD collection at the concept store at Moco Museum in Barcelona—the only physical space in Spain where the new LTD collection is presented.

The retail collaboration between Reebok and Moco is presented as an open door to a new hybrid in art and sport, offering exciting opportunities for personal expression and community interaction. With this initiative, Reebok LTD boosts its principles of innovation, excellence, and artistic skill in collaboration with one of the most outstanding contemporary art museums of the moment, attracting a new generation of art lovers.


The Reebok LTD collection will be available at Moco Museum Barcelona Concept Store located in the cultural heart of El Born at Calle Montcada until June 2024. This unique retail experience marks Reebok LTD’s physical debut in Spain.