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Reebok takes over Paris stores

During the latest Paris Fashion Week, Reebok partnered with Galeries Lafayette Champs Elysée, Citadium, Courir, and Kith Paris for an exclusive series of in-store activities.



Centred around the idea of the Reebok Club C past, present and future, these collaborations celebrated the enduring style and cultural impact of the classic silhouette, starting from the iconic Reebok model and introducing the new Club C LTD and Club C FWD silhouettes by premium line Reebok LTD.


At Citadium, Breakin Kids – the world-renowned breakdance crew from Toulouse – showcased their dynamic dance style and mood, infusing the retail space with energy and street culture. Meanwhile, the Kith Paris takeover concluded with an exclusive party attended by Reebok global collaborator Tobe Nwigwe and other artists such as Bun B, kicking off fashion week with the right vibes and marking the start of a week-long celebration.


Reebok LTD has also strategically opened a showroom in the Marais area of Paris for the first time, to offer partners and customers a complete overview of the proposals for the coming season and to tell them even more about the Learn, Test, Design philosophy behind the brand.


Strategic Reebok LTD collaborations not only highlighted the brand's commitment to innovative retail experiences but also encapsulated a cultural movement that blends fashion, sportswear, and entertainment.