Designed in the early 90s by Steven Smith, the Reebok Instapump is named after its innovative air pump system, which provides a custom fit by adjusting to the foot's shape. Maximalist in impact but minimalist in colour, this iteration features a sleek white textile upper with cut-out panels and contrasting accents. It preserves the signature Hexalite cushioning and carbon fibre shank, ensuring superior comfort and support.

The iconic Premier Road series continues its evolution with the Premier Road Ultra from Reebok LTD. Archival materials and a Y2K aesthetic reference Reebok’s rich heritage while creating a design narrative that looks to the future.

A vintage touch that adds value to the instant classic Reebok Club C LTD: the Vintage version combines a used tone colouring on the midsole and a splash of colour on the sole and 3D Reebok logo.

The latest collaboration between Hed Mayner and Reebok LTD continues for Spring/Summer 24 with a re-interpretation of timeless staples including sneaker silhouettes and an apparel capsule that considers oversized proportions and the weathering of fabrics.