Reebok and Cardi B have come together again to create an expansive footwear and apparel collection that lives up to Cardi’s iconic energy, titled ‘Let Me Be… Next Level Energy.’ Inspired by the beloved artists’ unmatched energy, this two – part capsule features a colour palette that reflects some of the most vibrant crystals on Earth. Pieces in the line extrude the dynamic glow of the crystals and amplify its energizing effects through a variety of textures and materials.

At the Reebok Mobile Tech Lab, strategically positioned outside the main venue, participants had the opportunity to trade in their current sneakers – destined for donation – for a pristine pair of the latest Reebok Nano X4s. The interactive experience wasn't limited to the event grounds, with local breakfast hotspot ‘Caffe Fiore’ embracing the theme with exclusive “L’Egg Day” Reebok sandwiches.

During Milan Music Week, Raissa Pardini curated a stellar exhibition at iconic Milanese record store Serendeepity, in collaboration with Reebok. Showcasing exclusive posters and merch, Raissa explored the relationship between music and the iconic Reebok Club C 85 Vintage kicks, a staple in the 90s and 2000s electronic scene.

On a journey to discover the new frontiers of wellness, Reebok has collaborated with RIISE Yoga, a Parisian oasis dedicated to the well-being of body and mind. During Paris Fashion Week, two dynamic fifty-minute classes were held here, combining the fluid movements of Vinyasa Yoga with exercises for muscle strengthening.   The star of the sessions was Reebok's Lux collection , whose premium features have been designed to ensure exceptional comfort and a versatile fit in every workout.

Reebok LTD – Learn. Test. Design. is a platform that aims to unlock individual expression and inspire progress, a space that uncovers the past to inspire the future, a creative process in constant evolution. The line will be available globally and will include new products and experiences that align with Reebok's mission to redefine the boundaries between sport and culture. The focus is on innovation, which finds space in high-quality collections, exclusive collaborations and special projects, building on Reebok's history and timeless designs.

For nearly four decades, the Club C has stood as a testament to enduring style. Originating as a shoe inspired by tennis but embraced as a lifestyle staple, its journey is a testament to its ability to transcend its original purpose and etch a unique history. In the realm of heritage footwear, Evan Belforti – Senior Footwear Designer at Reebok LTD, who created the Reebok Club C LTD – typically gravitates towards stories woven through years of evolution within a product line. However, the Club C captivates him for a different reason: its unwavering consistency. Amidst a world in constant flux, the Club C has found its place in a multitude of settings, seamlessly fitting into niches as diverse as the court, the skatepark, and everyday fashion.

La collaborazione di Hed Mayner con Reebok LTD raggiunge nuove frontiere, rielaborando le icone dell'archivio di Reebok con materiali d'avanguardia, proporzioni originali e silhouette inedite.