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Reebok’s groundbreaking deal with Shaquille O’Neal, catapulted the brand’s presence in basketball to winning heights in the 90’s and early aughts with Reebok bringing on some of the game’s most dominant players and personalities like Allen Iverson and Dee Brown and introducing some of the industry’s all-time top selling basketball silhouettes including the Shaqnosis, Question, Answer, and the legendary Pump.

Introducing Shaquille O’Neal as President of Reebok Basketball.

Reebok and Shaquille O’Neal go way back, starting when Shaq was playing and in his Reebok signature shoe. And it makes it sweeter to announce him as our new President of Reebok Basketball. He’s redefined the “big man” role, and as a long time brand partner, we know he’ll do the same for this newly created division.


In conjunction with this appointment, and to further drive relevance and authenticity in the space, Reebok has appointed longtime brand partner and basketball legend, Allen Iverson, as Vice President Reebok Basketball. In his expanded role with Reebok, Iverson will help drive player recruitment, grassroots and community-based initiatives, and athlete activations like the Iverson Classic.



Retro B-ball style with modern-day attitude. These men's Question Mid Shoes were originally designed for Allen "The Answer" Iverson.



The Answer III is among the jewels that tell the story of Allen Iverson's rise from a young sensation to the elite. These Reebok shoes make their retro debut as a bringback from 1999.