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Reebok Official UK



The Newly MINTed Partnership features the debut of Reebok by Chukwu




Rapper, singer, actor, former college star...and father. We’re excited to take creativity and design to new heights as great minds come together to create together.


Today Reebok, the iconic and irreverent sports culture brand, announces a multi-year partnership with artist, actor, and visionary Tobe Nwigwe. Building upon Reebok’s long history and legacy of working with leading HipHop artists and creatives, the collaborative partnership will debut the Reebok by Chukwu collection, featuring co-designed footwear and apparel offerings starting in 2024 that will sit across fashion and lifestyle categories and further expand the brand’s footprint in the worlds of music and fashion.


“I’m honored to partner with a brand like Reebok that represents so many iconic moments in culture and possesses timeless designs that have spanned generations.  I can still vividly remember fighting with one of my best friends in middle school over who could first get their hands on the latest Question drop” said Tobe Nwigwe, Reebok’s newest brand partner.  “I’m excited to bring my point of view and join our worlds together to create something truly special.”