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Reebok Official UK

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Reebok Club City

Milan

 

During Milan Music Week, Raissa Pardini curated a stellar exhibition at iconic Milanese record store Serendeepity, in collaboration with Reebok. Showcasing exclusive posters and merch, Raissa explored the relationship between music and the iconic Reebok Club C 85 Vintage kicks, a staple in the 90s and 2000s electronic scene.

Reebok’s Club City project got off to a stylish start in Milan, with whispers of it hitting more European hotspots in 2024 – connecting with record stores and iconic music venues in other major cities.

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Serendeepity was decked out with awesome wall prints, takeaway posters, and a killer merch line of Reebok hoodies and tees, all featuring Raissa's fantastic graphics. The event was a celebration of club culture and style, establishing a genuine connection with the Milanese music scene.

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