The Create What Makes You Collection is out now. Featuring reimagined branding that represents two iconic eras of Reebok. Featuring the BB 4000 ll with a wearaway topcoat that changes with wear to a secondary color underneath. And a 80s-star crest logo sown together with a 90s-vector logo on the tongue of the Classic Leather and Club C 85 & Club C Revenge. This collection brings four icons and two eras together.

Presented during the Botter AW24 show, one of the hot tickets at Paris Fashion Week, the Antwerp-based brand and Reebok revealed the latest chapter in their collaborative collection, introducing fashion enthusiasts to the dynamic intersection of street football and “Caribbean Couture”. The partnership, a vibrant exploration of these two worlds, promises to inject an unprecedented burst of energy into the upcoming Fall Winter 2024 season. Drawing inspiration from lively Caribbean street football culture, particularly the scenic landscapes of Curaçao (home of Rushemy Botter, one of the founders of the brand alongside Lisi Herrebrugh), the Botter x Reebok collaboration, curated under Reebok LTD, also seamlessly integrates elements of water, paying homage to Botter's distinctive “blue” aesthetic. The accessories selection includes a divided washed cap that boldly showcases both Botter and Reebok logos in separate sections while the Cordura soccer bag combines durability and style to become an essential accessory for every athlete. Beyond apparel, the collaboration introduces the popular Energia Bo Kéts sneaker in two new colourways, a classic union between sport and style. The collection will be available next autumn.

Learn more about Reebok’s partner, Puerto Rican rapper and music superstar Anuel AA. Reebok sat down with him to chat about his design inspiration, sense of style, fans, upcoming tour and more. This is your first apparel and footwear signature collection drop with Reebok - What are some of the reasons that made you want to be part of the Reebok family?  I wanted to be a part of a brand that cared about culture. Reebok has been a part of trend setting history like for example working with AI in a time when he was bringing the streets and culture to the mainstream. The brand developed something special that transcended sport and became a lifestyle. You’re known for your strong style. What are some of your go-to style rules and tips?  My vision is not just to wear something, it is to style it and make it your own. Doesn’t matter what it is, if it’s rocking my chains and stuff or wearing my sunglasses, it is about staying true to myself and expressing who I am with no limitations or by thinking about what other people might say, be Real Hasta La Muerte. What is the inspiration behind this new signature collection? What product details are you most excited about in the product designs?  I’m very excited for this collection. What inspired me was that I wanted it to be more than a product, I wanted it to be my story, mix classic elements and mix them with vibrant colors that reflect a positive outlook on life and style. We came up with something truly meaningful, something about my life that I think my fans will really connect with. What are some of your favorite Reebok products?  I love the classics - Classic Leather Shoes and Vector Tracksuits. You have such a strong fan following. What message do you have for your fans?  I wouldn't be here without each and every one of them. That energy, that loyalty, that's what keeps me pushing, keeps me making music for them. From the streets of Carolina to selling out arenas, this is all because of you. Thank you! You have an upcoming Tour in 2024, what are you most excited about for your Tour?  The most exciting thing for me is connecting with my fans, feeling that crowd erupt when we step on stage and share the experience together. There's nothing like it. We are going to turn up every single night, make it a party and make it a celebration we won't forget. Any advice to share with aspiring artists?  To all the aspiring artists out there, you feel that fire within you? Hold on to that. This industry ain't easy, there will be doubters, there will be setbacks, look at me. But if you believe in yourself and your music, keep grindin', keep hustlin'. Refine your craft, learn the game, but most importantly, stay true to yourself. That's what makes your voice unique, that's what will connect with the people. Let your passion guide you, and remember, nunca dejes morir el sueño y se “Real hasta la Muerte.”

The official shoe of fitness met the best workout in the world in exclusive training sessions that combined high-intensity training with the launch of the Nano X4. All participants were impressed by the cutting-edge new iteration of the iconic Reebok shoe, which marks a bold step in performance gear innovation.

CrossFit founder Greg Glassman has long declared CrossFit as a workout regimen that prepares individuals for “the unknown and unknowable.” Perhaps that’s why many of the  CrossFit Games  events are not revealed until athletes actually arrive at the competition venue. In other professional sports, athletes walk into a stadium with a clear idea of what their work day will look like (and at least the structure is the same day after day). But for Games athletes, everything from the number of events to the equipment that will be used can be up in the air until even just a few minutes before “3, 2, 1, Go!” While competitors rely on the hours of sweat they’ve put in at the gym to get them through whatever physical feats are presented, there’s one factor that always leaves me questioning: How do these athletes know what to eat when they don’t know what tests of fitness will emerge? I mean, personally speaking, my meal of choice wouldn’t be the same before a 10k run and a heavy barbell circuit. But according to the reigning second Fittest Man on Earth  Brent Fikowski  , if you fuel your body intelligently year-round, by the time you reach the Games, choosing pre-competition meals is actually quite simple, even if the workouts haven’t been disclosed. “I think it’s about discovering the foods that both fuel you and sit well with your stomach,” says Fikowski. “Sure, there may be a particular food I’d prefer to eat if I know I’m going for a long run on a given day, but the nature of CrossFit is that the tests vary. It’s about finding meals that can withstand that variety.” In a quest to find out exactly what these uber-fit individuals eat for uber-fuel, we asked six veteran Games competitors, Fikowski included, to reveal their competition day breakfasts. Let’s just say, eggs and oats are on the menu! BRENT FIKOWSKI 3 eggs Seasonal vegetables, fried over coconut oil 2 ½ cups of oats with strawberries, blueberries, cinnamon and plain yogurt over them Glass of water TIA-CLAIR TOOMEY 2 pieces of sourdough toast with butter 3 scrambled eggs 50g of fresh salmon Green smoothie that contains coconut water, carrots, spinach, kale, blueberries and cucumber Cappuccino RICH FRONING 2 eggs Piece of toast with peanut butter Cup of oatmeal Glass of milk Glass of water CAMILLE LEBLANC-BAZINET 8oz of low-fat Greek yogurt 1 cup of raspberries ½ cup of blueberries 2 spoons of almond butter Handful of spinach and fresh vegetables Bowl of oatmeal Glass of water SCOTT PANCHIK 4 organic Eggs 1 cup of gluten-free oatmeal Smoothie that contains blueberries, kale,dried figs, hemp seeds and acai powder Glass of water ANNIE THORISDOTTIR 45g oatmeal with 10 chopped salted almonds and 30g of raisins over it 3 fried eggs, fried in coconut oil 200ml whole milk Glass of sparkling water with a spoon of super greens powder

Around 2020, two DJs, Booker and Juju, found themselves at Nublu, a club in Manhattan. Their connection was instant, ignited by a shared passion for music from around the world. In the heart of Dumbo, NYC, Booker meticulously handcrafts vintage-inspired speakers, breathing life into Bridge Street Sound, their brainchild set to launch this September. Their vision is simple yet profound: an amalgamation of "sound, music, and culture." Booker's journey into the realm of sound began at a tender age of 17, sparked by the allure of high-end speakers. With roots in Dumbo and a frequent visitor to Brazil, he absorbed a diverse range of music, a rich tapestry woven into his soul. Meanwhile, Juju, a product of the Lower East Side, fell under the spell of salsa, funk, and Detroit's dynamic DJ scene. Fate intervened, bringing them together at Nublu, sealing their musical partnership.

The revolutionary collaboration between Shaquille O'Neal and Reebok brought the brand to the Olympus of basketball. Between the late nineties and the beginning of the new millennium, Reebok decided to focus on basketball personalities such as Allen Iverson and Dee Brown , creating some of the most iconic basketball sneakers ever, including the Shaqnosis , Question , Answer and the legendary Pump models .