INTRODUCING REEBOK LTD
Reebok LTD is a new premium line from Reebok dedicated to creating a new interpretation of sport and style, finessed by Italian craftsmanship. The curated line will be available globally and feature new products and experiences that continue Reebok’s mission to redefine the space between sport and culture.
▼
A forward-thinking vision fuels the release of premium collections, exclusive collaborations, and special projects, all of which, build off Reebok’s iconic heritage and timeless designs. Reebok LTD – Learn. Test. Design. – is a playground for creative evolution. A platform to unlock personal expression and stimulate progress, a space that uncovers the past to inspire the future. A creative process in constant evolution. The curated line will be available globally and feature new products and experiences that continue Reebok’s mission to redefine the space between sport and culture. A forward-thinking vision fuels the release of premium collections, exclusive collaborations, and special projects, all of which, build off Reebok’s iconic heritage and timeless designs.
“Reebok LTD embodies the progressive NGG spirit. Our mission is to build cultural relevance, craft elevated and unique products and generate sustainable growth. The launch of this pinnacle collection, and related collaborations is a key step forward in our journey to leverage Reebok’s equity and reimagine the brand’s DNA, with a fresh and unique philosophy, LEARN. TEST. DESIGN,” said Cristiano Fagnani, NGG++ CEO.
The first release will be the Reebok Club C LTD, in two different designs, white leather and cracked white: a modern classic that effortlessly merges timeless appeal with contemporary design elements, featuring premium leathers and enlarged proportions for a fashion-forward silhouette.