In 1983, Reebok introduced the Classic Leather as a running shoe. Unlike its contemporaries, it stood out with its clean and minimalist design. The use of premium garment leather set it apart from other performance-oriented sneakers of that era.

At the Reebok Mobile Tech Lab, strategically positioned outside the main venue, participants had the opportunity to trade in their current sneakers – destined for donation – for a pristine pair of the latest Reebok Nano X4s. The interactive experience wasn't limited to the event grounds, with local breakfast hotspot ‘Caffe Fiore’ embracing the theme with exclusive “L’Egg Day” Reebok sandwiches.

Camilla Massa è un'atleta che ha iniziato il suo percorso sportivo in modo non convenzionale. Dopo essere diventata madre giovane, ha sentito il desiderio di dedicarsi all'allenamento per uno scopo più profondo, non solo per stare bene con il suo corpo, ma per trovare un nuovo equilibrio che non fosse la “vita tranquilla” che stava iniziando a fare.

For nearly four decades, the Club C has stood as a testament to enduring style. Originating as a shoe inspired by tennis but embraced as a lifestyle staple, its journey is a testament to its ability to transcend its original purpose and etch a unique history. In the realm of heritage footwear, Evan Belforti – Senior Footwear Designer at Reebok LTD, who created the Reebok Club C LTD – typically gravitates towards stories woven through years of evolution within a product line. However, the Club C captivates him for a different reason: its unwavering consistency. Amidst a world in constant flux, the Club C has found its place in a multitude of settings, seamlessly fitting into niches as diverse as the court, the skatepark, and everyday fashion.

On a journey to discover the new frontiers of wellness, Reebok has collaborated with RIISE Yoga, a Parisian oasis dedicated to the well-being of body and mind. During Paris Fashion Week, two dynamic fifty-minute classes were held here, combining the fluid movements of Vinyasa Yoga with exercises for muscle strengthening. The star of the sessions was Reebok's Lux collection , whose premium features have been designed to ensure exceptional comfort and a versatile fit in every workout. In addition to promoting sports, the collaboration emphasized the importance of mental health as part of a holistic approach to a healthy lifestyle. The partnership between Reebok and RIISE Yoga was an invitation to embark on a journey that celebrates the harmony between physical and mental well-being, all with the inimitable style of the looks from the Lux collection .

Reebok LTD and Moco Museum join forces to promote movement through art and sport. The retail collaboration between Reebok and Moco is presented as an open door to a new hybrid in art and sport, offering exciting opportunities for personal expression and community interaction. With this initiative, Reebok LTD boosts its principles of innovation, excellence, and artistic skill in collaboration with one of the most outstanding contemporary art museums of the moment, attracting a new generation of art lovers. Reebok LTD, the premium range of the renowned sportswear brand Reebok, and Moco museum, a contemporary museum representing the voice of the street, have announced a collaboration that combines the worlds of sport and art to create a unique experience. This collaboration aims to promote expression through movement, creativity, and innovation—a fusion of two seemingly different worlds, yet both sharing a passion for personal expression and creative exploration. The first joint action of this exciting collaboration will be the launch of exclusive models from the Reebok LTD collection at the concept store at Moco Museum in Barcelona—the only physical space in Spain where the new LTD collection is presented.

When it comes to style, the classics are timeless. Clean white leather sneakers, slick tracksuits, logo T-shirts, comfy hoodies and sweats, retro basketball sneakers, lifestyle pieces that never go out of style, casual shoes and other capsule wardrobe staples. There’s nothing more quintessentially Reebok classics than Reebok Club C sneakers paired with men’s tracksuits or women’s tracksuits. A complete look that screams "tenniscore"! The New Nano Court The ultimate court sport performance shoe. The new Nano Court from Reebok has been engineered to be the ultimate performance shoe for court sports including pickleball, padel and tennis. With a focus on grip, stability, and durability, it continues Reebok’s rich history of training shoes.

TOBE NWIGWE Rapper, singer, actor, former college football star and... father. We are excited to explore new frontiers in terms of creativity and design, because when great talents come together they can create something extraordinary. Today, a new partnership based on innovation and revolutionary style is born: don't miss it!

With the desire to bring energy, experience and inspiration, Reebok Europe sponsored the Terra Area of the event, organizing courses held by its athletes throughout the three days of the event. From Mobility Flow & Balance sessions with Sarah Abdessalem to interval bodyweight training with Elisa Fuliano , the activities followed one another involving the entire community.