The revolutionary collaboration between Shaquille O'Neal and Reebok brought the brand to the Olympus of basketball. Between the late nineties and the beginning of the new millennium, Reebok decided to focus on basketball personalities such as Allen Iverson and Dee Brown , creating some of the most iconic basketball sneakers ever, including the Shaqnosis , Question , Answer and the legendary Pump models .

Shaquille O'Neal is the new president of Reebok Basketball

Reebok and Shaquille O'Neal have been partners for a long time, dating back to when O'Neal was wearing his beloved Reebok shoes. Today, Shaq is renewing this long-standing partnership as the new president of Reebok Basketball . O'Neal has redefined the role of "big man," and as a longtime partner of Reebok , we're confident he'll continue to do so in his new role.

To further drive and authenticate the Reebok Basketball experience , the brand has named basketball legend Allen Iverson as Vice President. In this role, Iverson will be involved in a variety of activities, including scouting, youth initiatives, community projects and athlete programs, such as the Iverson Classic.